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# The Home Repair Theory of Startups
- URL: https://www.joeyplunkett.com/the-home-repair-theory-of-startups-3/
- Published: 2026-05-15T14:50:00.000Z
- Updated: 2026-05-22T14:50:26.000Z
- Author: Joey Plunkett
- Tags: Newsletter

Hi [y'all](https://youtu.be/x6%5Fmbnsh6VU?si=TD%5F5MttT7D4UbUv3&t=260&ref=joeyplunkett.com),

- HA! Thought you got rid of me because I missed last week? Think again. Only way to do that is to hit that unsubscribe button....probably. Building a new habit isn't always linear. It's less about getting it right each time and more about getting back on the horse after you fall. Last week I was traveling, had a lot of other work going on, and my early-morning writing window got disrupted enough that the newsletter just didn't happen. The routine I'd built was apparently too rigid to survive interruption. This week I'm traveling again but realized I can't always count on that morning window, so I found other ones - on the flight when the wifi was failing, at night before bed. Progress.
- I set out to write about startups and business this week and instead wrote [about my home projects](https://www.joeyplunkett.com/the-home-repair-theory-of-startups/). There's overlap that surprised me. Or maybe I'm just seeing lessons where there aren't any. Up to you.
- I'm going to highlight a song each week to shake up your playlists. It's something I wish I got more of in my own inbox - honestly, please send me and your friends more songs out of the blue - so I'm doing it here. This week: Kevin Morby's new song "[Javelin](https://www.youtube.com/watch?v=6JDL9GAjgeE&list=RD6JDL9GAjgeE&start%5Fradio=1&ref=joeyplunkett.com)" ([Spotify](https://open.spotify.com/track/0CyWgKe5ZQ1BVN5Lyp2Z3C?si=dc15bf06c4104852&ref=joeyplunkett.com), [Apple](https://music.apple.com/us/music-video/javelin/1876335458?ref=joeyplunkett.com)). If you like [Sylvan Esso](https://www.youtube.com/watch?v=OS9fluEaqrY&list=RDOS9fluEaqrY&start%5Fradio=1&ref=joeyplunkett.com), keep an ear out for their lead singer Amelia Meath at the end of the track.
- Watching this video of a [child asking questions of a 101-year-old woman](https://www.youtube.com/watch?v=2TWNHc7h3mo&ref=joeyplunkett.com) makes me feel something about the human experience I can't quite put into words. Something about how curiosity doesn't age but everything else does.
- I was in Oklahoma City last week to visit Macy's family. We went to the [National Cowboy & Western Heritage Museum](https://nationalcowboymuseum.org/?ref=joeyplunkett.com) and it was a genuinely compelling museum experience. Living in Colorado means I often feel inundated with art and culture influenced by the myth of the West. This museum helped me see the topic - and the art that accompanied it - through a fresh set of eyes, which I think is why you go to museums like this. It's a messy topic obviously, but also part of the fabric of the history of those who live west of the Mississippi. I'm excited to go back at some point. I think it's also time to finally start reading [Lonesome Dove](https://www.goodreads.com/book/show/256008.Lonesome%5FDove?ref=joeyplunkett.com) and rewatch [Unforgiven](https://www.youtube.com/watch?v=ftTX4FoBWlE&ref=joeyplunkett.com).
- I [learned about](https://www.npr.org/sections/therecord/2017/02/17/515775669/the-best-or-worst-band-of-all-time-is-back?%5F%5FreadwiseLocation=&ref=joeyplunkett.com) [The Shaggs](https://www.youtube.com/watch?v=XR9d4ESlpHY&list=RDXR9d4ESlpHY&start%5Fradio=1&ref=joeyplunkett.com) this week and have the same feeling I had when I heard Captain Beefheart's Trout Mask Replica for the first time in high school - it was completely original to anything I'd heard, I'm not sure I like it, and I can't stop thinking about it. They make [simplistic, atonal, weird music](https://www.npr.org/sections/therecord/2017/02/17/515775669/the-best-or-worst-band-of-all-time-is-back?%5F%5FreadwiseLocation=&ref=joeyplunkett.com) that's gained a cult following over the decades (they're from New Hampshire, the state where I grew up). Turns out I also might have missed seeing them live - they opened for Neutral Milk Hotel in 2015, a show I went to twice and both times missed the opener. Bummer.
- We checked [Zodiac](https://www.youtube.com/watch?v=yNncHPl1UXg&ref=joeyplunkett.com) off the list and really loved it. The idea that a movie can keep me on the edge of my seat when it's purposely a slow burn AND I know they won't catch the killer - that's something. Apparently I'm now in my David Fincher season because we started watching [Mindhunter](https://www.youtube.com/watch?v=DHJO6VR6TYY&ref=joeyplunkett.com) and are enjoying it immensely.

[Til next week](https://www.youtube.com/watch?v=egsiGXt5yio&t=1s&ref=joeyplunkett.com), 

Joey